FUUGO hires ¡HOLA!TV founder as VP Global Sales and Business Development to spearhead the OTT revolution

Seasoned PayTV executive focused on expanding Fuugo across the Americas and work with broadcasters to simplify the complexity of going ‘Over The Top’.


March 27, 2019 – Chapel Hill, NC. – Fuugo, the leading Cloud OTT Orchestration provider, designed by broadcasters for broadcasters, announced today that Ignacio Sanz de Acedo has joined Fuugo in the newly created position as VP Global Sales and Business Development. After having received overwhelmingly positive feedback on Fuugo Symphony® from recognized broadcasters, Fuugo is launching its next release of Symphony during the 2019 NAB show.

As a former ¡Hola!TV and Olympusat executive, Ignacio brings deep knowledge of the broadcaster and Pay TV market.  Under Ignacio’s leadership, Fuugo is strengthening its presence across the Americas, in particular in the United States, Mexico, Colombia, Argentina, Uruguay and Chile.

“I am excited to join Fuugo at this pivotal stage.” Commented Ignacio Sanz de Acedo. “Going OTT is crucial for every broadcaster. Launching a successful OTT product is extremely complex, and is time and resource intensive. Fuugo has built a unique platform that assists broadcasters in launching a full featured OTT service quickly and efficiently. Ultimately our solution will make the difference between success and failure.”

Fuugo Symphony simplifies the complexity of OTT by solving the interoperability of best-of-breed technology providers, for media companies and OTT content providers. Symphony is the first fully featured and orchestrated OTT platform encompassing all the services necessary for broadcasters to launch  successful OTT services, from satellite downlinking, point to (multi) point contribution, live channel monitoring, origin asset control, content and audience management, content security, and global content delivery to intelligent user behaviour analytics.

Over the past 18 months we built Symphony from the ground up as a platform for broadcasters, to facilitate an easy, expedient, and economical transition to OTT. We have seen too many examples of poorly executed OTT platforms, causing an underwhelming consumer experience and subsequently a failure for the broadcaster. With Ignacio’s distinguished broadcast experience coupled with our platform designed for broadcasters, we aim to change this for good,” said Robert Gribnau, CEO of Fuugo.

Built upon industry-leading service providers, Fuugo’s own API logic layer ‘Fuugo Director®’ brings powerful flexibility, allowing broadcasters to provision or deprovision services in an agile fashion, without incurring long, expensive and inflexible integrations.


About Fuugo

Fuugo is the world’s first Cloud OTT Orchestration provider, enabling broadcasters and media companies to ingest, manage, monetize, secure, deliver and analyze their broadcast assets for OTT delivery.

Fuugo Symphony® simplifies the complexity of integrating OTT services by solving the interoperability of best-of-breed technology providers. Our platform, with its simple, yet powerful interface, enables our customers to go over-the-top, within days, rather than months. The Symphony platform has pre-integrated, ‘best of breed’ solution providers covering the entire framework needed for a broadcaster to go online.  The media broadcaster brings the assets and we provide the platform to capture and manage a new audience, for delivery via any internet-connected device.

For more info visit www.fuugo.com